You don’t have to trust us

Tom Kosnik

Tom Kosnik is a Professor at Stanford University. Tom started his teaching journey at Harvard. This is where he laid the foundation for this book by initiating the work with the DDART framework – Diagnose, Decision, Analysis and Reality Test. DDART was developed after many years of research with the goal to support students, entrepreneurs, and businesses to decipher new and existing business opportunities.

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Lena Ramfelt

Lena Ramfelt holds a PhD from Stockholm University. She joined forces with Tom at Stanford and the two of them have been teaching together for the past 15 years. During their years together, they saw Silicon Valley grow and outperform the rest of the world in building new, large and successful companies. Together they interviewed, explored, and captured information on these growing companies. The new-found insight was mixed with existing knowledge and taught to students together with what the most successful entrepreneurs Silicon Valley had to offer. One company Lena studied was Skype, which was how Tom and Lena met Jonas.

Jonas Kjellberg

Jonas Kjellberg, a serial entrepreneur, was a member of the Skype leadership team when he met Tom and Lena. Jonas had started a handful of companies and invested in even more. Jonas started to lecture in Tom’s and Lena’s marketing classes about the real life of building companies, the challenges and the gains, and what kind of thinking it took to build Skype. Jonas and Lena started to compare notes on what kind of innovative thinking was needed for success, but more importantly why some good ideas and companies made it while others didn’t.

Jonas had a vision to take lessons learned from hyper-growth companies, include that with what was taught at world-class universities, and revamp it to create a user-friendly mix and make it accessible to entrepreneurs around the world. Tom, Lena, and Jonas became a great team. Their combination of academic knowledge and real-life experience is the foundation for the book.

With Tom as a mentor, Jonas and Lena set out on a journey to write Gear Up Your Best Business Idea Ever. The challenge was to get
it academically correct, base it on real life entrepreneurship, get the job done, and still make it accessible for everyone interested in the subject.