Jeff Bezos, Amazon

Jeff Bezos

“When [executives of other companies] are in the shower in the morning, they’re thinking about how they’re going to get ahead of one of their top competitors. “Here in the shower, we’re thinking about how we are going to invent something on behalf of a customer.” ( accessed 2014-02-18)

The Other Factor that Makes an Idea Spread

Do you carry ideas?

 

Magic Words of Persuasion

A magic word is: “Because”

 

Winning the Story Wars – The Myth Gap

Share a myth – tell a story

 

Friction Free Storytelling by Disney Moms

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3 Ways To (Usefully) Lose Control of Your Brand

Lose control, Gain customers!

 

Disruptive Innovation Explained

The founder of Disruptive Innovation

 

When to Disappoint Your Customers

You have to be bad to be good

 

The New Corporate Garage

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Customer Loyalty Ins’t Enough. Grow Your Share of Wallet

How big is your share of your customers’ wallets?