Delight is Participation!

Kevin Roberts: Brands Are Dead. Welcome to the Participation Economy

What a “holy shit!” in an everyday pain

Help! I want to save a life.


Is the delight to sew or to just get the button back on the shirt as fast and easy as possible?

Contribution made thanks to Daniel Filipson, Stockholm School of Economics.

How do you delight millennials? and trust me you should!

When you’re dealing with digital natives, none of the old rules of marketing apply.

Contribution made thanks to: Etienne Bezy, Christoffer Laulund, Jesper Cronsioe, Saumya Aggarwal , Christopher Kummelsted, Stockholm School of Economics

Pedestrian Airbag -Additional delight or yet another functionality?

The All-New Volvo V40 – Pedestrian Airbag Technology

Contribution made thanks to Viktor Broberg, Stockholm School of Economics.

What is the customer’s experience with you?

Create an Unforgettable Customer Experience With These 5 Tips

I buy it when I believe it!

Don’t Sell a Product, Sell a Whole New Way of Thinking

All Our Patent Are Belong To You


Kudos to Tesla!

How Great Leaders Inspire Action

Why do you do it?


The Currency of The New Economy Is Trust

Trust! Our next currency